The cider was ‘previewed’ with tasting sessions at the Royal Welsh Show. It’s now being distributed far and wide by Castell Howell.
Blended and bottled in Llandeilo, the zero-alcohol drink is part of the hugely-popular RedHog cider brand.
“The new zero alcohol RedHog was a big hit at the food hall at the Royal Welsh, so it’s now full steam ahead to launch it into the marketplace,” said a spokesman for Evan-Evans.
“We are teaming up with Castell Howell to make sure it reaches new customers throughout Wales.”
A spokesman for Castell Howell said: “As a family business, we’re thrilled to be partnering with local brewer Evan-Evans, one of the longest-serving and respected family brewers in Wales.
“Zero alcohol is a rapidly-growing and evolving category within the drinks industry, so to be part of the launch of the first zero alcohol cider to be produced in Wales is a very exciting opportunity for us.”
The Evan-Evans spokesman added: “We pride ourselves in being an innovative brewery here in Llandeilo and our RedHog wild cider is already a great hit with consumers. It is a subtle blend of delicious ciders from the Welsh borders.
“Down the years, we have earned a reputation for quality beers and ciders. We also boldly go where other brewers fear to tread in developing new products. We get great feedback from our customers and they are hugely influential in telling us what drinks they like.
“Our new zero alcohol cider will help appeal to younger drinkers and those who love the taste of a great and refreshing cider.
“We are launching two new zero alcohol flavours – RedHog Medium Dry Zero, and RedHog Summer Fruit Zero.
“There is huge demand for zero alcohol products and we at Evan-Evans have spent the last two years perfecting the process for the dealcoholisation of cider and beers.
“We have spent a lot of time developing taste profiles, and getting the products right. Too often, the complaint is that zero products lack taste. These ciders are excellent, exciting, and provide a very real alternatives for designated drivers and customers who do not wish to drink alcohol.
“It’s zero alcohol, so there’s also no reason why teenagers, getting their first pub experiences with responsible adults, shouldn’t enjoy RedHog Medium Dry Zero, and RedHog Summer Fruit Zero.”
Castell Howell’s spokesman added: “The hospitality sector is key to our business and our delivery network spans right across Wales, the Border Counties and South West England. We’re looking forward to supporting Evan-Evans with its route to market across the country.”
The RedHog zero alcohol drinks will also be available from the Evan-Evans brewery in Rhosmaen Street, Llandeilo, or Castell Howell Foods in Carmarthen.
