Unlicensed Llanelli dog breeder fined for selling puppies illegally

An illegal dog breeder from Llanelli made thousands of pounds by selling his puppies on Gumtree and Free Ads websites.

Llanelli Magistrates Court heard that unlicensed Ashleigh Price of Llwynhendy pocketed between £34k and £57k from the sales of 10 litters over a 16-month period.

It is illegal to advertise three or more litters of puppies from the same premises within a 12-month rolling period without a dog breeding licence.

In a prosecution led by Carmarthenshire County Council, the court was told that council officers visited the premises in Parc Richard following complaints received from Citizens Advice Consumer Services in July last year that the 25-year-old had kennels in his garden and that he was illegally breeding dogs.

Checks with both websites revealed four accounts in Price’s name and two in his wife’s and that litters made up of Jack Russell’s, Labradors, Cocker Spaniels and West Highland Terriers were advertised on the sites between April 2020 and November 2021. Most of the adverts stated they were family pets.

In mitigation, Price said that he wanted to make more money due to him being on weekly benefits of £120 and that he acted alone and set up accounts in his wife’s name. He denied making £35k saying that he ‘haggled’ the price and that some of the dogs were given away to family and friends. He also said he had no record of how much the dogs were sold for.

Price was fined £500, ordered to pay £750 costs and £50 victim surcharge.


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