As the summer heats up, Keep Wales Tidy is urging everyone across people across West Wales to make the most of the season, but without leaving litter behind.

The initiative urges everyone in West Wales – residents and visitors alike – to take responsibility for their litter, especially when bins are full or unavailable. The message is simple: take your rubbish home and leave no trace behind.

Litter continues to blight communities, threaten wildlife and damage our precious natural environment. Recent figures reveal that fast food packaging was found on 26.4% of streets and drinks litter on 43.6% – a clear sign that throwaway culture is taking a toll on every corner of Wales.

Owen Derbyshire, Keep Wales Tidy Chief Executive said:
“Our parks, beaches and green spaces are at the heart of what makes Wales so special. We all have a part to play in looking after them.
“It’s simple: if you bring it with you, take it home. Let’s enjoy everything Wales has to offer this summer, without spoiling the experience for others or harming the environment. Let’s make memories, not mess.”

Funded by Welsh Government, the campaign aims to spark a sense of pride and collective responsibility across West Wales – proving that even small changes in behaviour can make a big difference to the places we love and share.

To find out more, visit: www.keepwalestidy.cymru