Early signs of Campaign Activity as Senedd Election Approaches

Political parties in Wales are beginning to show early signs of campaign activity as the Senedd election in May approaches. While the formal campaign period has not yet begun, recent polling, public appearances and organisational moves by Plaid Cymru, Reform UK and Welsh Labour indicate that parties are already positioning themselves for a highly competitive contest.

Plaid Cymru Signals Confidence and Readiness

Plaid Cymru has been particularly visible in recent weeks, buoyed by strong opinion polling and recent electoral successes. Several polls have placed the party ahead of its rivals, reinforcing its narrative that it is ready to lead the next Welsh Government.

Party leader Rhun ap Iorwerth has used recent media appearances and Senedd debates to frame the election as an opportunity for change in Wales. Plaid has also accelerated candidate selections across key areas, suggesting an emphasis on organisational readiness well ahead of polling day.

The party has continued to focus on policy themes including funding fairness for Wales, public services and infrastructure investment, while also making clear it does not intend to work with parties on the right following the election.

Reform UK Builds Profile in Wales

Reform UK has also stepped up its activity in Wales, holding high profile events and making leadership announcements aimed at strengthening its Welsh presence.

The party recently launched its Welsh campaign with a visit by its UK leader Nigel Farage, during which a new leader for Wales was announced. The move has been widely interpreted as an attempt to build credibility and local recognition ahead of the election.

Reform UK has attracted attention for declining to take part in an early broadcast debate related to the Senedd election, a decision that has drawn criticism but also kept the party in the political spotlight. Recent polling suggests Reform UK remains a significant force in the race, competing for support across several regions.

Labour Faces Early Challenges

Welsh Labour is entering the pre election period facing a more difficult backdrop. The party suffered a notable defeat in a recent Senedd by election, losing a seat it had held since devolution, prompting internal reflection and public discussion about its electoral strategy.

Current polling places Labour behind both Plaid Cymru and Reform UK, marking a sharp shift from its long standing dominance in Welsh politics. Senior figures have acknowledged voter dissatisfaction and signalled that the party will seek to reset its message in the months ahead.

Despite these challenges, Labour has continued to organise visits, engage members and prepare candidates, insisting it remains fully committed to contesting every seat in May.

A Shifting Political Landscape

The early activity reflects a broader sense that the 2026 Senedd election could mark a turning point in Welsh politics. Changes to the electoral system and an expanded Senedd are expected to make overall outcomes less predictable and increase the likelihood of coalition negotiations.

While the formal campaign has yet to begin, the signals from all three parties suggest that the race for the Senedd is already underway, with messaging, leadership and organisation emerging as key battlegrounds ahead of May.

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